| Advanced Settlements releases the life settlement industry’s first comprehensive instructional guide on marketing to the senior audience The 16-page white paper is designed for financial and insurance professionals seeking to incorporate best practices when communicating the value proposition of life settlements to the senior audience. Orlando, FL, April. 20, 2005 – Advanced Settlements, Inc., an industry leader in the growing life settlement marketplace, today announced the release of a sixteen-page white paper entitled, “Marketing Life Settlements to Your Senior Audience.” The publication is being promoted to insurance, financial and legal professionals who want to know how to communicate the value proposition of life settlements to their high net worth senior clients. “We are often asked by our strategic partners and producers for guidance on how to promote life settlements to the end user – high net worth senior clients. So, we decided to develop a white paper that summarizes what we believe should be best practices in the industry,” said Sean McNealy, co-president of Advanced Settlements, Inc. In addition to noting that licensing and advertising regulations govern the industry, the white paper urges readers to do their research, understand the product, and to clearly state the value proposition to prospective clients. The document also unveils what is called “The Demand Model Life Settlement Chain” – a customer-centric marketing concept that positions the senior policy holder (consumer) at the beginning of the process – not at the end. According to recently released industry statistics, life settlements have given life insurance policy owners more than $1 billion over cash surrender value for unneeded, underperforming, or unaffordable policies. Advanced Settlements reports that within a six-week period of time, the company transacted life settlements that resulted in nearly $5 million over cash surrender value to senior clients. Many seniors who purchased large policies years ago in order for their heirs to pay estate taxes are now finding that the policies are no longer needed or wanted. In terms of consumer demand, more and more seniors are learning about the life settlement option and are approaching their team of professionals advisors to assist them in obtaining the highest possible market price for their policy – thus spurring the “demand model” concept that provides seniors with a solution. The white paper emphasizes the importance of establishing a trusting relationship with seniors, and suggests that financial professionals collaborate with the senior’s CPA and estate planning attorney to evaluate all the ramifications of keeping or selling the policy. Additionally, the document offers readers strategic guidance such as developing a marketing plan, segmenting the target market, building referral networks, and utilizing integrated marketing communications (IMC) tactics. Specific tactics discussed include seminars, direct mail campaigns, publicity / public relations, print and TV advertising, and e-marketing strategies. Two best practice models or case examples are presented to illustrate how to apply the theoretical information to practical marketing campaigns. About Advanced Settlements Located in Orlando, Florida, Advanced Settlements, Inc. is one of the largest life settlement companies in the nation. Through a network of more than 15 funding institutions, the company obtains multiple offers on the secondary market in pursuit of the highest possible settlement for the policyholder. The company is committed to educating the financial marketplace about life settlements and to steering the course of prudent regulatory activity through its representation on the board of the Viatical and Life Settlement Association of America. The company may be reached at 1-800-561-4148, or at www.advancedsettlements.com. Media Contacts: Marlene Frith, A.P.R.
PR/Marketing Director
Advanced Settlements, Inc.
1-800-561-4148
marlene@advancedsettlements.com
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