"According to The Rule of Seven in advertising and marketing, triggering the desired behavior will require seven impressions over a period of 18 months.

So, it is important to maintain a sustained marketing campaign over a period of time before one can expect to achieve the desired result.

Utilizing a variety of tools and tactics in an integrated strategy with timing and synchronization is the best approach to maximizing your efforts and achieving your marketing objectives."

Marlene Frith, APR

Marketing Director

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 Over 80% of those who responded to our
e-survey indicated they needed
marketing tools to sell life settlements.

Producers also indicated they needed special brochures to develop referral relationships with estate planning attorneys, CPAs, and financial advisors.

Our First Quarter Newsletter contained a short poll asking for input on tools needed to assist financial professionals in expanding their Life Settlement practice.  More than 140 respondents took the time to participate in the poll, and their feedback provided valuable insight as we work to develop future marketing strategies designed to support our agents/producers. (Click on this link to view poll results.)

In speaking with some producers, one area of demand is for a brochure that can be shared with interdisciplinary colleagues such as estate attorneys, CPAs and financial advisors who are part of the collaborative team working with high net worth seniors.

As a result, our marketing department developed a tri-fold brochure that can be used for this purpose. The back panel of the brochure includes a small blank area the size of a business card reserved for the producer's contact information.  This brochure can be provided to you in a PDF and then printed on any desktop printer -- color or black and white.

If you currently have a working relationship with Advanced Settlements and would like our marketing department to customize flyers or brochures for your use in marketing life settlements, please call and speak with one of our account executives.  Below is a small sampling of some of the flyers that we have been customizing for our producers.

In addition to flyers and brochures, we have developed a slide show for producers to share with their senior audience. Call us at 1-800-561-4148 to order your FREE copy.

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